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Yo! I'm Adrian.

I Design identities and digital experiences.
- and I'm looking for an internship.

Eight Skateboards

Graphic Design / Branding
Photography

Branding for Eight Skateboards.

Project consists of visual identity, product design, advertisements, letterhead and business card.

BRIEF

Eight Skateboards

Graphic Design / Branding
Solo Project

Established in 2011 when a collective of passionate people connected through skateboarding.

The visuals are inspired by the people around us, as well as the balance of aesthetics and action in skateboarding.

Branding job consists of visual identity, product design, advertisements, letterhead and business cards. Project is currently in development, all content are mockups.

Magazine Advertisement

Magazine ad mockup featuring a skate photo of Andreas Berntsen kickfliping a big set of stairs in Bodø, Norway.

Minimalistic approach utilizing a lot of space to let the composition breathe.

Using the profile colours and branding elements to highlight and draw attention to the important elements of the composition; The skateboarding and the product.

Skateboard Graphic

Skateboard deck mockup inspired by the raw nature of northern Norway.

Eight Photo Issue

Collection of skateboard photos from Bodø, Barcelona & Umeå

62 pages, shot between 2011 - 2014.

Margineanu

Process Design
Project Management

Together with my team Motive Agency from Hyper Island, we developed a process for how our client Margineanu agency should work with norm-creativity. The process had to be easy to communicate internally and externally, as well as highlighting the financial benefits of norm-creativty.

The steps described are a summary of the process. In-depth descriptions have been excluded to honor the NDA.

BRIEF

Margineanu

Process Design
Project Management

Margineanu agency is a norm creative agency built on three pillars: norm creativity, equality and diversity. Their goal is to help brands and organizations create more diverse and inclusive communication.

The project were based on the following brief:

“We want to create the method for norm-creative work. A practical model and set of tools to execute norm-creative analysis, strategy and execution in communication. The model must connect the work with profit to show the economic benefits of norm-creativity. The components should work as a whole but also separately.”

What is norm-creativity?

While norm-critcism is about criticising the current norm. Norm-creativity is about changing and creating new norms to make people feel more included and represented.

Margineanu believes that change is not about focusing all of your energy on fighting the old, but rather building the new.

Their agency wants to help companies change from the inside out, and contribute to equality and better representation in all aspects of their organisation.

The Process

We realised that in order for us to deliver the most relevant solution, we needed to understand Margineanu and their challenges better.

During the first meeting we were able to define two core challenges within the project, together with Margineanu:

- The agency needed a way to translate Felicia Margineanu's knowledge and experience into a concrete process, that can be easily communicated internally and externally.

- Effectively communicate how the agency works with norm creativity and show the value their methods create for clients.

We worked with an agile approach and utilized rapid prototypes during the whole process. Through user feedback we created quick iterations until we were satisfied with both the effect, and the user experience of our methods.

Transforming companies from the inside out means that the company has to take a critical look at their own organisation. Margineanu were in need of a set of tools and methods, in order to spark discussions and thoughts that might be uncomfortable to talk about.

The NORMS-framework

The essence of the final delivery was the NORMS-framwork, which is a process for how to work norm-creatively containing 5 steps:

N

-  Niche: What makes you unique?

We want to drive change from the inside out, the purpose of the first step is for the company to define how they are working to make the world a better place, and get an understanding of how the internal culture and values support that mission.

In the Niche section we have developed models to gain insights on the current internal culture, value foundation and communication.

O

-  Opinion: What does your customers say about you?

After getting a deeper understanding of what the company wants to achieve, we turn to the customers for the next step: what is their honest opinion of the company? How loyal is the customers? How does the customers perceive the brand and it's products?

R

-  Reach: Whom do you want to reach?

We now have a good sense of where the company stands and how customers perceive you.The purpose of this step is to define whom the company wants to reach, where, and what they want to communicate.

The Reach section consists of models used to define the target audience, content platforms, idea validation and success criteria.

M

-  Media: Production of content

The media section is about creating and producing content that is norm-creative. To be able to do that the norm creative aspect has to be considered from the planning phase all the way to evaluation.

We divided up and structured the process of content production to three phases; before start, during & after production. - Providing guidelines to make it easier to produce and evaluate norm-creative content.

S

-  Steps: What is the next steps?

The purpose of the steps section is to evaluate content after a campaign has ended to see if the client achieved the success criteria defined in the Reach section.

Margineanu and the client then together creates a tangible action plan of what the next steps are, and how to achieve their next goal.

The Equality Awards

In addition to delivering the NORMS-framework, we also pitched an idea to Margineanu about hosting The Equality Awards, an annual award ceremony to recognise and promote brands that are part of creating “the new normal”.

The purpose of the award is to promote the cause of norm-creativity, and highlight brands and organisations who work towards creating a difference. The ceremony would support Margineanu's vision of norm-creativity by uplifting companies doing good, instead of criticising those that need more work. It will also contribute to setting Margineanu apart from other agencies, as well as establishing them as pioneers and experts in the field of norm-creativity.

“Adrian has shown great analytical skills and been a key player the process of bringing structure to unsorted data in the work with NORMS. The result is a clear methodological working process containing every function I requested in the brief. His strive to improve and simplify the steps in NORMS brought the strategy into highly useful educational designs. Adrian is bold and ambitious. He succeeds in translating complex processes into simplified actions by using educating perspectives and angles to explain the elements.”

“I really appreciate the high level of ambition shown by Motive Agency. They have challenged me and my brief to really understand my challenges and be able to deliver beyond my expectations. And so they did! Their deliverance has easily saved my agency 6 months of development. I could start implementing the method and communication variables right away and focus on doing business. NORMS method will set Margineanu Agency apart from our competitors!”

- Ann Kjellgren, Agency Director
Margineanu agency

Plamily

UI/UX
Graphic Design / Branding

The digital interactive project manager that makes everyday life easier for modern families

An app designed to bring families together and turn chores into family time, while teaching kids about independency, collaboration and value of work.

BRIEF

During the start-up module at Hyper Island, we were given a simple brief: Locate a problem, solve it.

During research we located two pain-points of the modern family, which we based out solution on:

- Not enough time together
- Bad Communication and logistics between multiple households

WHY?

In Sweden the divorce rate is as high as 50%, which means that a lot of kids grow up in what we refer to as a "modern family" meaning a family with multiple households.

We wanted to find a way to simplify life for these families. After interviewing both kids ands adults we realised that a common pain-point was having not having enough time together.
They were also frustrated about the logistics and poor communication between multiple households, that's what gave us the inspiration for Plamily.

Seamless experience between multiple households

With the ability to add multiple households, it will be easy to keep track of both the schedule and the calendar of everyone involved in the family, living under the same roof or not.

Using location services, the app automatically recognises which house you are located, and seamlessly updates with the relevant information and task for that household.

Gamification

We want to teach kids about collaboration and responsibility through gamification.

Solving a task dedicated to you will reward you with points, and if you pick a task through your own initiative, or collaborate with another family member - you'll gain even more points.

To encourage families to spend time together, we added the ability to create family-tasks; like going for a hike, or building a gingerbread house together. These tasks will reward even more points, while the whole family can be a part of the fun.

Mago Reiser

Graphic Design / Branding

Mago Travels is a fictional travel agency, and the branding job was my final delivery during my media and communication studies. Logo and photos were supplied with the brief.

Branding job consists of visual identity, brochure, advertisements, letterhead and business cards.

BRIEF

Mago Reiser

Graphic Design / Branding

Mago is an exclusive travel agency which tailors unique and luxurious vacations to exotic destinations. Their destinations are exclusive, and their hotels are 5-star hotels.

Relaxed elegance, service, beautiful surroundings and world-class food are keywords for Mago. They offer some of the world's best and most beautiful hotels, and every hotel is carefully chosen with service and location in mind.

Mago's target audience are discerning and resourceful mature adults between 30-70 years old, who are picky and experienced travelers.

I wanted to create a distinct visual identity, incorporating the logo to create an easily recognisable pattern to use on different formats and medias. Ultimately creating a red thread, enabling consumers to recognise content from Mago, even without the logo.

Brochure

The back-cover, as well as the small page wrapping around the brochure is printed on thick matte paper, to create a higher quality feeling of holding and flipping through the brochure, while stiffening up the publication.

I knew the matte paper would justify the beautifully saturated colours of Mago's destinations. So the content, as well as the front-page of the brochure was printed on lighter, semi-glossy paper to bring out the best in the colours.

Photos were given big surfaces and a lot of attention in the composition, as I think for experiences like this, the photos will ultimately be the main tool for selling the trips.

Magazine Advertisement

It was important to give the photos of the travel destinations a lot of attention by covering the page egde-to-edge, and by selecting photos dominated by blues, in contrast to the Mago's orange.

Utilising an asymmetrical composition, as well as the colour graded Mago-pattern on the backside to ensure brand recognition.

Letterhead

Minimalistic letterhead, again using an asymmetrical composition.

Utilising lots of space in the composition to draw attention to the actual content of the letter, as well as the mago-pattern, to create a distinct look and differentiate the letter from other companies.

Hi, My name is Adrian Borge.



I'm a 21 year old visual designer, my skills lie within graphic design & photography. I'm fascinated by brands and why people get so attatched to them.

So far my journey has taken me from Bodø, a small city in the northern region of Norway, - to Karlskrona, an even smaller city as south as you can go in Sweden.

I'm currently studying Digital Media Creative @ Hyper Island, BUT; I'm going on internship in April, and I'd really like to go to a bigger city, even further south.

If you think we have the potential to make something great together, I'd love to have a chat!

You can find me
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